It is no longer news that marketing has long gone digital; everything seems to work well on the internet, but that’s only when the right strategies are employed. We understand the use of social networks like Facebook, Twitter, Instagram, etc. for marketing but have you ever considered Google+? Google+ is another social site you can use for marketing. Whether or not you have used Google+ or planning to use it for marketing, here are some essential strategies to help you get the most out of it. These tips will help increase the visibility of your posts and as well give your social media marketing the required boost to drive traffic.Use a source link when adding your content to Google PlusGoogle+ has not been playing well with URL shorteners, so when possible use a link directly from the source. This helps Google more efficiently populate the content, including the name of your blog, post title, description, and image. The content will also be cross-referenced with any +1 "likes" from other Google+ users. Much like sharing URLs through other social media sites, you just copy and paste the original link to the "Share what's new" box on your homepage.Widen your circlesYou have to add friends, engage them and share your post. Your posts will remain visible when you engage others. Growing the number of people in your circles to share with will give your content more reach.Set your posts to public This will help you have more circles and having more creates a wider concentration for your friends. Doing this also tells Google that all of your posts can be shared publicly and Google will allow them to be indexed in the public search engine. Every time you post, select the public option.Fill out your profile as thoroughly as you feel comfortableOver time, your Google profile will create itself depending on choices that you make. Take a look at your social media profile and decide what areas you feel need more information added. Take part in the Google+ communityHow much you actively participate on Google+ can affect your relevance on the social media site. How many people you reach can help you be ranked higher.Spread the +1 button around all of your sitesThe small piece of code is easy to embed on all of your web pages, blogs, e-commerce sites, etc. The easier it is for readers to click on your share buttons, the more likely it is that they will do so. Easy sharing helps extend the reach of your content through social media.These tips can help maximize your post/contents visibility on Google+ and hence reaching your target audience to boost sales. Do not rush all that; you need patience to succeed. Carefully implement these strategies while you wait for the results, sure, you’d get the expected results when done rightly. Have you used Google+ before or you’ve implemented these strategies recently? Let’s hear from you how it worked for you. 

The recent technological advancements have brought with them opportunities to cross cultural and geographical barriers within seconds and to connect more fluidly with our surroundings. However, as with all things, its disadvantages include fostering isolation, increasing the tendency for violence and skyrocketing the wealth gap. The advent of virtual reality and 3D printing technology are seemingly the crux of the much anticipated social revolution during which mankind must define the limits of the ethical use of technologies and analyze the impact of their short and long-term uncontrolled deployment to the average individual and the global society. This article considers the impact of these top 2018 technological advances in our social landscape.1. 3D printing: The initial intention of developing this technology was to be able to produce intricate designs with amazing precision anywhere in the world, thereby eliminating exorbitant production and logistics cost. Sadly, the rising popularity has increasingly become a menace as various terrorist groups need not buy a gun or grenade from their local rifle store. With a fully functional CAD file of the choice weapon and a dedicated 3D printer, these terrorists can print untraceable amounts of firearms to be used to carry out their devious acts. This proves that diverse controls might have to be put in place to control the use of some potentially lethal inventions. 2. Virtual Technology: The prevalence of First Person Shooter (FSP) AR and VR games has been identified as a risk factor for future aggression in kids. Also, over-involvement in these online such as Overkill VR could be detrimental to their social skills and could hamper their productivity. Contrarily, moderate VR gaming has been recorded to serve as amazing bonding opportunities for families, friends, and lovers. Another benefit virtual technology offers our society is the ability to facilitate certain trainings with minimal costs such as aviation or military warfare trainings. This also creates a conundrum as terrorists can also use those trainings to train for flight hijacking and other similar acts.3. Social Networking: As various studies have revealed, over 85% of youth use social media, particularly the big named sites such as Twitter and Facebook. These platforms have helped users maintain long distance communication and relationships while creating room form vices such as narcissism, internet addiction and cyberbullying or harassment. These often lead to some people losing their ability to sustain physical connections and/or to be more valuable to mankind. Moreover, social networking has given rise to some of the scariest cases of online predators indulging in identity thefts, libel etc. that often distorts their victims lives forever.Technology remains the only bedrock via which our species can transcend beyond the stars. However, we must ensure some checks and balances are incorporated whether on a personal level or on a national or global level to confine its use to more productive endeavors.

If after a long time of effort and discipline you have managed to finish your book, I must offer you my most sincere congratulations. Finishing a book is a work that requires dedication and determination. It is possible that for you, this book represents one of your greatest achievements.However, to get a book to be successful it will not be enough to write it and publish it, but you must also promote it and make people interested in reading it chapter by chapter. Maybe you are wondering ... What are the main ways to promote a book for free? You must know that the answer is part of your daily life: time, ingenuity and the correct use of technology.Be your own promoter: promote your book in 4 different waysCarrying out the promotion of your own book can open new opportunities, since publishers take into account the effort of new writers and there is the possibility of getting a good contract. Next, I will show you the 4 most functional ways to promote a book economically.1. Make content for your social networksA determining aspect when promoting a book is to gain the reader's trust. Make banners with graphics, vignettes, phrases from the book, interesting data, relevant information about the scenes and characters, with the main objective of attracting the attention of potential readers and also reach a greater number of people.2. Find related communitiesThere are millions of groups on Facebook, reading groups, literary communities or lovers of different literary genres that may be interested in your book. Although creating an account on Twitter or a blog could have good results, looking for readers in existing groups is also an excellent idea.However, take into account that the line between promoting your book by these means and causing spam is very small. Limit the amount of information you share in this type of group. 3. Create flyers for your bookIt represents one of the simplest graphic ways to promote a book. It is necessary to have a good design, attractive colors and the necessary information so that the person can get the book.I recommend that promotional cards or flyers be the size of a business card or invitation, since it will be much easier to move and generates a good impression from the beginning.4. Publish and promote your book in online stores downloadCurrently there are multiple platforms for the publication of books. The most famous worldwide are Amazon, Kindle and Nook. However, we can find a large list of websites that can help us promote our book at no cost.Even, the Goletrax community is an excellent option. The conditions of publication of books are different for each page, as well as the percentages of profits. I advise you to locate a page that suits your needs and start promoting your book as soon as possible.Without a doubt, the first step to get to know you is to show you publicly. You can not sell if nobody knows you exist; Nowadays big industries invest a lot of money promoting products through specialized agencies in this task. However, a large majority of authors do not have this possibility.In this sense, they must promote their books by themselves in an economical and functional way. Finally, the fundamental thing is to understand who your target audience is and guide the literary promotion following this parameter.

Aprender a redactar de forma que el lector comprenda el mensaje trasmitido podría ser un poco complicado, sobre todo cuando no contamos con las herramientas adecuadas. Con el tiempo escribir se ha vuelto una rutina para mí y por este motivo, he decidido preparar una serie de consejos útiles para la comunidad de Goletrax y sus nuevos escritores.Soy profesora en lengua y literatura y por tanto, me encanta enseñar a las personas el arte de leer y escribir. Presta atención a las siguientes recomendaciones básicas para empezar a ser un mejor escritor hoy. 1. Lee más Leer y escribir van de la mano. Para escribir más y mejor, debemos entender la importancia de la lectura frecuente, sobre todo por el uso de los signos, las formas expresivas y los estilos de redacción. Poco a poco y sin darte cuenta, aprenderás a crear tu propio estilo y forma de escritura. 2. ¿Sobre qué vas a escribir? Planificar sobre la redacción que vas a realizar es una de las mejores formas de evitar muchos errores comunes. Antes de empezar a redactar un texto, asegúrate de tener algo importante qué decir y define cómo deseas expresarlo a tus lectores. Además de las palabras, fíjate en las ideas generales que vas a trasmitir y la mejor forma de hacerlo.3. Inspírate Es imprescindible tener un foco de inspiración para escribir. Para algunas personas la música, visitar un parque, estar en silencio en su habitación e incluso leer artículos en sitios web podrían ser buenos motivos de inspiración.4. No sobrecargues el textoEl secreto es la simplicidad. ¿Puedes hacer el texto más sencillo de leer? Hazlo sin pensarlo. Utilizar expresiones o ideas muy rebuscadas le resta calidad al contenido redactado. Es fundamental que el texto sea natural, claro y veraz.5. Aprende a respetar el orden lógico de las frases Desde la escuela nos enseñan la fórmula mágica de la redacción, solo que nunca nos hemos ocupado de prestarle suficiente atención: “sujeto, verbo y complemento”. Ese es el orden más adecuado para elaborar frases y si lo respetamos, con seguridad el texto quedará mucho más limpio y claro. 6. Lee lo que escribes en voz alta No existe mejor forma de determinar tu nivel de escritura que leyendo tus propios escritos. De esta forma podrás ubicar las fallas en el flujo de la redacción y tus errores más comunes, logrando determinar qué necesitas mejorar con prioridad. 7. Práctica a diario Crea un hábito de escritura. No es necesario redactar 15 páginas a diario, sino tomar en cuenta que escribir frecuentemente te ayudará a mejorar con rapidez, optimizando la calidad literaria del texto. 8. Usa las herramientas que tengas a tu alcanceLos subtítulos, bullet points, negritas y numeraciones son buenos instrumentos para mejorar el resultado del texto. Sobre todo, cuando quieres resaltar o separar las ideas. La manera cómo nos expresamos representa nuestra carta de presentación. Por tanto, es necesario aprender a expresar nuestras ideas y escribir de una forma más clara. Anímate a ser mejor cada día y vivir el continuo aprendizaje en el arte de la escritura. 

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